Issues Management and Risk/Crisis Communications 109
Media Relations 132
Public Relations 119
Social Media Strategies 314
Marketing Certificate
University of Calgary, Continuing Education
300-hour certificate completed
Adobe Illustrator 437
Adobe InDesign 578
Adobe Photoshop 436
Business Management 205
Digital Marketing 329
Marketing Principles 167
Metrics and Measurements 313
Social Media Essentials 312
Strategic Writing for Public Relations and
Marketing 230
Front-End Web Development Certificate
University of Calgary, Continuing Education
30 of 120 hours complete
HTML5 and CSS3 580
IT Fundamentals Certificate
University of Calgary, Continuing Education
30 of 120 hours complete
Computer Programming Level 1
* up to 150 hours of equivalent courses can transfer between certificates
Work Experience
Senior Marketing and Communications Specialist
University of Calgary, Office of the Registrar
2024 – present
RO Marcomm works with client groups to develop strategic marketing and communications plans
Email, web, digital and content marketing experience
I write and edit content
When possible, I conduct and use research to guide my work and help in the decision-making process
I have led consultations with clients, colleagues and managers to facilitate planning processes
I have developed graphic design skills and enjoy doing photography for projects
Social media planning and posting for various accounts including the institutional Facebook account
Print production experience includes viewbooks, brochures, tent cards, posters, admission packages, convocation booklets, annual reports, etc.
Senior Marketing and Communications Specialist
University of Calgary, Student Experience and
Services (SES)
2011 – 2024
SES Comms works with student services to
develop and implement strategic marketing and
communications plans
Issues management/crisis communications to lead
student communications in areas such as wildfires or
conflict
Conducted and used research to guide work when
possible
Worked with several committees to develop
communications planning collaboratively
Reporter and Freelance Writer
Jasper Booster, Vue Weekly, Saskatoon Star Phoenix
2006 – 2010
Gathered news and photographs for the Jasper Booster in 2007; Wrote columns, hard news and features; Content creation for marketing inserts
Freelance contributor to the Great Outdoors section of Vue Weekly; I generated story ideas and contributed feature stories and photographs over a period of two years as a freelance writer
General assignment reporter (intern) for the daily Saskatoon Star Phoenix
Technical Skills
HTML | CSS
Drupal content management system
Marketo, email marketing and delivery
EZ Recruit, CRM
LiveWhale, event software
Microsoft Office suite
Photography
Media releases and news story generation
Just for Fun
Trip leader
Alpine Club of Canada, Calgary section
Third most prolific trip leader in 2017
Calgary section general mountaineering camp manager in 2016, 2017 and 2019
